Most startups use financial models that fail to sufficiently account for the inevitable costs of the entrepreneurial process. Having a sound financial model is a prerequisite for defining financial and funding strategy, and will help to instill investor confidence in your venture. Furthermore, a comprehensive analysis of financial expectations and needs is invaluable to entrepreneurs for setting expectations and providing full awareness of the costs and benefits of each potential path forward. It will provide you with a greater understanding of your funding needs, as well as how costs can be shifted to maximize your efficiency and/or sustainability. Propel’s financial models are simple, straightforward, and easy to understand. They are fully dynamic, so that they can be easily kept up-to-date, and are based on GAAP standards to fulfill the expectations of most investors.