In our strategic consulting, our first advice is always to strongly define and validate your market. Only then can your value proposition take on real worth, since all selling points must be defined in the context of real, attainable customers. Propel can help you in this regard by engaging you in a collaborative process that will help to segment your market, profile your customer, and identify the selling points that will put you ahead of the curve. This will not only show you some things that you did not know, but will, perhaps more importantly, take what you do know about your industry and mold it into a direct plan that you will be able to execute to help validate your market and strengthen your value proposition and differentiation.